The position is responsible for the development, planning and implementation of the O&L Leisure Marketing strategy to drive sustainable growth across the O&L Leisure portfolio.



  • Develop O&L Leisure Portfolio Marketing strategy and brand positioning.
  • Develop and share with key stakeholders, an understanding of the competitive Leisure industry landscape, competitor performance, trends in key customer segments.
  • Define key target customer segments for the O&L Leisure portfolio.
  • In collaboration with the O&L Leisure MD, hotel GM’s and all other key stakeholders, develop and lead the annual O&L Leisure Marketing portfolio strategy, including vision, key objectives engagement plan and KPI’s against all key target segments.
  • Translate O&L Leisure Portfolio strategy into an effective and robust media, digital and activation plan within agreed budgets and including robust KPI’s and measurement plans.
  • Assist in cascading the high-level strategy into operational objectives and budgets for relevant departments.
  • Lead and drive agreed O&L Leisure marketing strategy implementation excellence to achieve KPI’s.
  • Lead, coach and develop reporting teams

Experience and Qualifications:

  • Honours or post-graduate qualification in Marketing, PR, Communications or equivalent.
  • At least 5 years’ marketing (including digital) experience in the Hotel Leisure industries.

Preferred Advantageous

  • A Degree with at least 8 years of experience in the Marketing, PR, Communications and equivalent in the Leisure industries of which 5 years in a middle management role
  • Prior work experience within the Hospitality and Tourism Industry.


  • Be Authentic
  • Live the Values
  • Cause Alignment
  • Take Bold Stands
  • Lead Growth
  • Deliver Extraordinary Results
  • Inspire Innovation

Closing Date: 07 October 2022

The company ONLY accept applications vis their career portal. Interested candidates can apply via the link below: