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Copywriter (FTC) – BANK WINDHOEK

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Introduction:

The Copywriter will be responsible for the development and conceptualisation of creative copy for the Creative Services unit.

KEY PERFORMANCE AREAS:

CREATIVE COPYWRITING

  • Manage and write clear, concise, grammatically correct and compelling copy for various mediums (i.e. through-the-line)
  • Translate briefs, creative direction and the strategic requirements into a persuasive copy solution
  • Understand the different language styles and nuances that appeal to various target markets

CONCEPTUALISATION

  • Participate in the creative brainstorming process as a critical role player in all creative conceptualisation
  • Conceptualise and proactively identify creative trends and opportunities
  • Storyteller: able to use emotion and impact in creating compelling campaigns and copy

GUIDANCE & SUPPORT

  • Direct and produce effective, impactful and compelling copy that reflects insight into the task, the brand and the target market
  • Provide creative writing support to the Corporate Communication Division for publications such as the Annual Report, internal newsletter/magazine

BRAND COMPLIANCE MANAGEMENT

  • Ensure error-free compliance of creative material’s copy to all C.I. brand elements including corporate and visual identity and brand value proposition
  • Provide quality control over concepts and projects to ensure brand consistency

CREATIVE STRATEGY DEVELOPMENT

  • Support the development of comprehensive (multi-media) creative strategies as per the brief provided
  • Develop and provide creative copy and concept solutions for all touchpoint material e.g. brochures, flyers, posters, social media posts etc

TEAM SUPPORT

  • Team player and inspire the creative team

Minimum requirements:

Experience/Knowledge & Skills

  • Expert command in English language (written and spoken). Proficiency in any other local language will be an added advantage
  • At least three years’ experience in a senior creative or management position within an advertising agency or related industry
  • Knowledge of basic design fundamentals
  • Strong working knowledge and experience in copywriting, brand management and the creative conceptualisation processes
  • Computer literate: Technical knowledge of related programmes and computer software
  • Strong conceptual strategic thinker with the ability to understand the target audience
  • Exceptional communication skills; written and verbal

Qualification

  • Grade 12
  • Copywriting Diploma/Degree (minimum 2 years study), through a recognised institution
  • Relevant Art or Language Diploma or Degree

Required Competencies:

  • Creating and Innovating
  • Writing and Reporting
  • Presenting and Communicating Information
  • Applying Expertise and Technology
  • Formulating Strategies and Concepts
  • Delivering Results and Meeting Customer Expectations
  • Adapting and Responding to Change
  • Learning & Researching

Closing Date: 11 May 2022

The company ONLY accept applications vis their career portal. Interested candidates can apply via the link below:

APPLY FOR THIS JOB

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